Let%E2%80%99s take it: LinkedIn has become the B2B prospecting champion, as around 80% of B2B leads come directly from this platform But when it comes to outreach, companies are slow to declare that LinkedIn InMail has outperformed Email.
This post will compare both outreach methods against eight criteria, provide examples of LinkedIn InMail, and assist you in selecting the most effective method for pitching your product to potential customers. But first, let’s make sure you understand LinkedIn InMail well enough.
What is InMail on LinkedIn?
What does InMail on LinkedIn mean, then? Well, LinkedIn is a great resource for growing your professional network. However, it can be difficult to strike up a conversation with people you don’t know, like your second- and third-degree connections. In comes InMail!.
This function enables you to communicate privately with any LinkedIn user without seeming intrusive or pushy, as might occasionally occur when emailing someone. However, you are unable to send InMails to LinkedIn users who have disabled the feature in their preference settings in order to stop receiving private messages.
Since InMail is a premium feature, you’ll need to select a subscription plan in order to use this messaging service. You will be given a certain number of LinkedIn InMail credits to send messages depending on your subscription plan.
Related article: ways to leverage LinkedIn InMail more effectively.
But if you’re wondering how to send InMail on LinkedIn, here’s how:
- Go to the profile of the person whose InMail you want to send To locate the target profile, use the search bar.
- The More button can be found in the introduction section.
- Click on Message.
- Fill in the Subject line.
- Write your message in the text box.
- Hit Send, and you’re good to go!
Subject Line for LinkedIn Message
You might be so enamored by the fact that LinkedIn InMails receive higher response rates that you overlook the significance of a strong subject line and instead begin composing the message. But did you know that a simple subject line is actually the best choice for a LinkedIn message?
Keep in mind that the evaluation process begins as soon as a LinkedIn user receives your message. That means your prospect is more likely to unsubscribe if your subject line is unclear or hastily written. However, a short and sweet subject line makes you seem approachable and easy to work with, which increases the likelihood that the recipient will read and react to your message.
The following are some quick guidelines for creating compelling InMail subject lines for LinkedIn messages:
- Include indications that the message is valuable to the receiver.
- Assess your target candidate and personalize your offered benefits.
- Make sure the subject line is relevant to the message.
- Keep it simple, short, sweet, clear, and to the point.
- Address your target’s pain points.
- Adapt the subject line to the wants, needs, or issues of each prospective customer
- Refer to common ground and shared interests as a connection.
- Add humor, a sense of urgency, or a question.
Keep in mind that your prospective customer may receive dozens or even hundreds of InMails each week. By using the aforementioned advice, you’re more likely to stand out from the crowd, be noticed, and have your prospect read and respond to your message.
Using the LinkedIn automation tool Octopus CRM, send bulk messages to hundreds of first-level connections.
LinkedIn InMail Subject Line Examples
Regardless of whether you’re using InMail to contact recruiters, generate leads, close sales, or just network, the majority of these InMail subject line examples are applicable to most prospects.
Use these examples as inspiration to create subject lines for your linkedin messages that stand out.
Example 1: (Shared connection) suggested I shall connect with you…
If someone from your company is connected to your prospect on LinkedIn, it’s time to use that connection rather than being strangers with them. The candidate will feel more at ease if you mention this connection in the subject line of your InMail message because they will now understand that you are not just contacting them randomly but rather through a second-degree connection.
Example 2: Knock, Knock..
Use humor in your subject line to draw readers in and encourage them to read your message. Think outside the box and create entertaining subject lines like this to stand out in place of writing dull subject lines like “New Job Opening” or “Career Opportunities.”
Example 3: Is this a fit for _______
Consider receiving an InMail message with the subject line: “Is this a fit for (your name)?” We believe curiosity will prompt you to open the message. And this is just one illustration of how trigger words can be used in subject lines. Get creative with this approach, and you’ll have endless possibilities!.
Example 4: Quick Question on (Topic)
This LinkedIn message’s subject line is very straightforward and direct. You can change the Topic to reflect the subject of your inquiry. Say you are in product development and want to reach out to the top executives in this market. If so, you can put “Quick Question on Product Development” in the subject line of your InMail message.
8 Tips to Increase LinkedIn InMail Response Rate
You should always keep your InMail’s objective in mind because you are not attempting to make a sale in your first message. Instead, it focuses on creating a chance for communication between you and your prospect.
Whether it is for networking, sales prospecting, or career advancement, you should first build a relationship with the InMail candidate. Receiving feedback on these messages will help us gauge interest and create new possibilities.
Do not include a sales pitch or a direct request for the candidate to assist you with job opportunities in your first message.
Personalize Your InMail
Personalizing your message helps capture your prospect’s attention. As a result, look at your target’s profile or do some quick research to find something you both have in common. Then mention it in your message, and presto! Your likelihood of receiving a response has been quickly increased!
Example: I read your article on [topic]. It was very informative and interesting to me, especially the ABC portion.
Ensure Your Message is Short and Clear
Each week, recruiters and prospects receive hundreds of InMails, and the majority of them are too long. Low response rates are the result of lengthy InMails, so clear, concise communication is the way to go. To get a timely response, always keep your message succinct, sweet, and to the point.
Include Humor in Your Message
Humor is a powerful tool for personalizing, welcoming, and humanizing your InMails. It also aids in establishing a lighthearted and enjoyable tone for future communications. Don’t be afraid to add some humor to your InMail messages for these reasons. However, if it doesn’t come naturally, you don’t have to try too hard to appear comical.
Start With an Out of The Box Subject Line
Your chances of receiving a response from the recipient of your InMail depend on its subject line. It gives you the first chance to either impress or deter your prospect. Therefore, be sure to carefully craft the subject line for your LinkedIn message.
Keep in mind to avoid writing a generic, uninteresting subject line. Instead, use the advice and illustrations above to creatively entice the recipient of your InMail to read and possibly even respond to your message.
Decide Your InMail Outreach Time in Advance
It is more likely that an InMail sent on a business day and during business hours will receive a response. On weekdays, it’s a good idea to send out messages between 9 and 11 a.m. You should still test your InMail response rates on Saturdays, despite what some people may think. However, the majority of people concur that, from Monday through Thursday, the majority of recruiters and prospects are responsive to InMails.
Include a Call to Action
Make sure the recipient of your InMail understands what you want them to do next. Your chances of receiving a response increase with a succinct call to action (CTA). You could say something like this to the candidate at the conclusion of your message:
- “Shall we have a quick Skype call on Monday if you’re interested?
- Register for the webinar today and get a 30% discount.
- Let’s meet at your favorite restaurant to discuss further!
As was already mentioned, the goal of your first InMail is to build rapport, credibility, and trust, which are the building blocks of a successful relationship. As a result, make sure the person you’re communicating with is aware of the benefit you’re providing for them, what you can do to help them, or how you can address their issue.
Improve your InMail response rate on LinkedIn
FAQ
What is a good InMail acceptance rate?
Accepted displays the number of InMail messages that were sent during the chosen time period and accepted within 30 days, including accepting via email notification. This metric represents the sum of InMail messages received on desktop and mobile devices.